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Heading to the Big Show

My second experience as a Product Manager was within Kessel Run's Targeting & Geointelligence (T&G) portfolio. I had the amazing opportunity to work on one of our organization's most significant production applications. This role opened my eyes to the world of user-centric product development and taught me some valuable lessons along the way.


User Obsessed

Let's start with the most crucial aspect of product management: user experience. During my time in this role, I learned that understanding our users and their needs is the key to building successful products. By putting ourselves in their shoes, we can design intuitive and user-friendly experiences that address their pain points. It's not just about adding features; it's about creating solutions that genuinely improve their lives.


One of the most effective ways to gain insights into user needs is through direct communication. Conducting user interviews became a vital part of my product development process. By talking to our users, I could delve deep into their challenges, understand their workflows, and identify opportunities for improvement. These interviews provided valuable feedback that shaped our product roadmap and ensured we were building something valuable.


Listening to users is one thing, but acting on their feedback is was the real critical part. As a Product Manager, it's essential to be open to feedback and actively incorporate it into your product strategy. I learned to view user feedback as a gift – a valuable resource that helps us iterate and refine our product. By prioritizing user requests and addressing their pain points, we created an application that our customers truly love.


Developing the Product Roadmap

Building a successful product requires a well-defined roadmap that aligns with business goals and user needs. During my tenure, I focused on developing comprehensive product roadmaps that provided clarity and direction to my team. By breaking down our long-term vision into achievable milestones, we could effectively prioritize features, allocate resources, and deliver incremental value to our users. Our roadmaps also became an effective communications tool between us and our stakeholder.


During my time at Kessel Run, I learned firsthand the power of building strong relationships with engineers and fostering open communication. By developing clear working agreements, we established a solid foundation of trust and collaboration, ensuring that everyone was on the same page regarding roles and expectations.


Collaboration didn't stop with our product team. We understood the value of integrating with other application teams. By leveraging their applications capabilities through APIs and sharing information about our shared user-bases, we gained fresh perspectives that led to intuitive user experiences, data-driven insights, and high-quality products. This collaborative approach enabled us to create solutions that truly resonated with our users and exceeded their expectations.


Data Science and Analytics

By combining NLP insights and data-driven metrics, we were able to steer our product development efforts with confidence. This approach ensured that our decisions were based on objective data rather than assumptions, leading to better outcomes and more successful products. With NLP and data-driven decision-making as integral parts of our product management process, we were able to deliver exceptional user experiences and continuously improve our application.


1 Year of time on this App = 2 Years of experience

My time as a Product Manager within the Targeting & Geointelligence domain was a transformative experience. There was so much thrown at me but I learned so much more. It taught me the importance of user-centric product development and provided me with a toolkit of skills and strategies to create products that truly resonate with customers. By prioritizing user experience, conducting user interviews, incorporating feedback, developing comprehensive roadmaps, fostering collaboration, and leveraging data science, I unlocked the potential for building remarkable products that delight users and drove success.





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